Alice's Adventures in Reporting Services

Reporting is an essential and highly-visible part of running a business.  Reports can be distorted and misinterpreted, ultimately leading to poor business decisions. Thus, the enterprise can end up like Alice in 'Through the Looking Glass' - madly running on the spot in the Red Queen's Race, but staying in the same place, without moving forward.

Using SSRS, this presentation aims to present some guidance around report design in order to maximise the interpretation of the data presented, in addition to providing some tips and tricks on Reporting Services.

The target audience is anyone who feels that they are running on the spot in the Red Queen's Race, and needs some pointers around SSRS!


Presented by Jennifer Stirrup at SQLBits VII
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  • SpeakerBIO
    Jen Stirrup is an award-winning, world recognised Business Intelligence and Data Visualisation expert, author, data strategist, MVP, and technical community advocate who is repeatedly honoured with peer recognition as one of the top 100 most global influential tweeters on Big Data topics. Jen has over 16 years experience in delivering BI and dataviz projects for companies of various sizes around the world. Jen is an elected member of the Board of Directors for the Professional Association of SQL Server, holding the seat for Europe and holder of the Virtual Chapters portfolio worldwide. Jen has presented at TechEd North America and Europe, Summit, SQLBits, as well as at SQLSaturday and other SQL events in the UK, in the US and on many occasions across Europe such as Hungary, France, Belgium, Germany, Portugal, Poland, Sweden, Norway, Switzerland, Ireland, Denmark, Bulgaria, Austria and the Netherlands. Therefore she works hard! She has proven evidence of being extremely involved in the SQL Community across the UK, Europe and the US, and has been for a number of years now. She has also presented preconference sessions in Microsoft Business Intelligence and Data Visualisation for SQLPass, SQLSummit and at various countries around Europe. When she is not working for the SQLFamily, Jen jointly runs a Copper Blue Consulting based in Hertfordshire with Allan Mitchell, where they helps business leaders derive value from their Microsoft SQL Server, SharePoint and Office365 investment both here in the UK, Europe and the US, and more recently in Africa. Jen has also won awards for her blog and community work, most notably from SQLServiaPedia as runner-up for best Business Intelligence blog. She is a former Awardee of PASS's prestigious PASSion Award in 2012.
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