Alice's Adventures in Reporting Services
Reporting is an essential and highly-visible part of running a business. Reports can be distorted and misinterpreted, ultimately leading to poor business decisions. Thus, the enterprise can end up like Alice in 'Through the Looking Glass' - madly running on the spot in the Red Queen's Race, but staying in the same place, without moving forward.
Using SSRS, this presentation aims to present some guidance around report design in order to maximise the interpretation of the data presented, in addition to providing some tips and tricks on Reporting Services.
The target audience is anyone who feels that they are running on the spot in the Red Queen's Race, and needs some pointers around SSRS!
Jen is an data strategist, MVP, small business owner, Microsoft technology & technical community advocate, public speaker and blogger. Jen is an elected member of the Board of Directors for the Professional Association of SQL Server, holding the seat for Europe and holder of the Virtual Chapters portfolio worldwide. Jen jointly runs a Copper Blue Consulting based in Hertfordshire, where she helps business leaders derive value from their Microsoft SQL Server, SharePoint and Office365 investment.
Jen has previously spoken at TechEd North America, TechEd Europe, SQLBits, SQLPASS Summit, Pass Business Analytics Conference and other community events on the topic of Business Intelligence and Data Visualisation. She blogs regularly on these topics at www.jenstirrup.com and can be found tweeting at http://twitter.com/jenstirrup
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