Stop throwing hardware at the problem !
I've been in more than one situation where I was asked to tune a system where they had thrown a years salary in hardware at the problem already. Only to find out that the app would run just 3% faster or even 10% slower !
I'll bring some examples and will show you what I did and why. This is not just for DBA's, DEV's should also get at least one usefull thing out of this session.

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- SpeakerBIO
I'm a Dutch SQL Server consultant. Having worked as a DBA on 400+ instances for the past couple of years.
I'm on a datawarehouse project right now where I find myself using SSIS mostly these days.
I run the Dutch PASS chapter, and I'm a SQL Server MVP
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