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Rob Farley

Rob Farley runs LobsterPot Solutions, a Gold Partner SQL & BI consultancy in Adelaide, Australia. He presents regularly at PASS chapters and conferences such as TechEd Australia and SQLBits (UK), heads up the Adelaide SQL Server User Group, sits on the South Australian committee of the Australian Computer Society and has held Microsoft certifications since 1998 (including MCDBA, MCSD, MCPD and MCITP). He is an MCT and has been a SQL Server MVP since 2006. He has helped create several of the MCP exams, and wrote two chapters for the SQL Server MVP Deep Dives, and created the PASS chapter map that can be found on the PASS website.
http://sqlblog.com/blogs/rob_farley http://feeds.feedburner.com/robfarley

StreamInsight is Microsoft's technology for Stream Data Processing and Complex Event Processing (CEP). In this session you will get an overview of what CEP is, what problems it tries to solve and how StreamInsight tries to do it.
Allowing the query optimiser do its job of simplification is an important feature if any database design. In this session, Rob takes us through ways that a database design can leverage features of the query optimiser such as redundant joins and end up with a system the provides a much simpler querying environment.
A look at spatial data visualisation, including the maps in SSRS 2008 R2, handling shapefiles for those of us who have to deal with maps outside the USA, geocoding addresses with Bing, using the Silverlight Bing Maps control, and even PivotViewer.
SARGability relates to the ability to search through an index for a value, but many DB Pros don’t really get it – especially in regard to joins – leading to queries which don’t run as well as they should. No slides here, just demos...

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