SQLBits 2010

Alice's Adventures in Reporting Services

The target audience is anyone who feels, where reporting is concerned, that they are running on the spot in the Red Queen's Race! Please join me to learn more about the processes involved in designing, displaying and producing reports effectively, using SSRS.

Reporting is an essential and highly-visible part of running a business.  Reports can be distorted and misinterpreted, ultimately leading to poor business decisions. Thus, the enterprise can end up like Alice in 'Through the Looking Glass' - madly running on the spot in the Red Queen's Race, but staying in the same place, without moving forward.

Using SSRS, this presentation aims to present some guidance around report design in order to maximise the interpretation of the data presented, in addition to providing some tips and tricks on Reporting Services.

The target audience is anyone who feels that they are running on the spot in the Red Queen's Race, and needs some pointers around SSRS!