Reporting is an essential and highly-visible part of running a business. Reports can be distorted and misinterpreted, ultimately leading to poor business decisions. Thus, the enterprise can end up like Alice in 'Through the Looking Glass' - madly running on the spot in the Red Queen's Race, but staying in the same place, without moving forward.
Using SSRS, this presentation aims to present some guidance around report design in order to maximise the interpretation of the data presented, in addition to providing some tips and tricks on Reporting Services.
The target audience is anyone who feels that they are running on the spot in the Red Queen's Race, and needs some pointers around SSRS!