Introducing SQL Server Master Data Services

Does your business need one central view of “who is my customer?” Perhaps you need an authoritative view of your product hierarchies? SQL Server Master Data Services is Microsoft’s new platform for Master Data Management. These important new features will ship in SQL Server 2008 R2. In this session you will learn about the technologies, and the business reasons why they are so important.
Presented by Donald Farmer at SQLBits V
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  • SpeakerBIO

    What do medieval archaeology, fish farming, Southwestern University of Chongqing and Microsoft Business Intelligence have in common? If you know, you should tell Donald Farmer, because he has been deeply involved in all of them at various times. Donald has worked in the Microsoft Business Intelligence team for 8 years covering many subject areas: data integration, information quality, metadata intelligence, master data management, OLAP, predictive analytics and self-service BI. He is a well-known speaker at Microsoft and other industry events, and the author of several books and articles.
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