Alice's Adventures in Reporting Services

Reporting is an essential and highly-visible part of running a business.  Reports can be distorted and misinterpreted, ultimately leading to poor business decisions. Thus, the enterprise can end up like Alice in 'Through the Looking Glass' - madly running on the spot in the Red Queen's Race, but staying in the same place, without moving forward.

Using SSRS, this presentation aims to present some guidance around report design in order to maximise the interpretation of the data presented, in addition to providing some tips and tricks on Reporting Services.

The target audience is anyone who feels that they are running on the spot in the Red Queen's Race, and needs some pointers around SSRS!


Presented by Jennifer Stirrup at SQLBits VII
  • Downloads
  • SpeakerBIO
    Jen Stirrup, Microsoft Data Platform MVP, and PASS Director-At-Large, is a well-known Business Intelligence and Data Visualization expert, author, data strategist, and community advocate who has been peer-recognized as one of the top 100 most global influential tweeters on Big Data topics. Jen spearheads the PASS Business Analytics Portfolio, which culminates in the PASS Business Analytics portfolio in San Jose each year. Jen has presented at TechEd North America and Europe, PASS Summit, SQLBits, Hadoop Summit 2015, Data Culture Days and SQLSaturday events in Europe and the US. She also was awarded PASS' prestigious PASSion Award in 2012.
  • Video