My role is as Customer Service Manager for XLCubed Ltd. XLCubed has been producing reporting, analysis and dashboard software primarily for the Microsoft BI platform since 2002 with a focus on using Excel as the authoring environment. I spend most of my time with customers helping them get the most out of our software both from a query design perspective with SQL and MDX and training the tool’s. XLCubed acquired MicroCharts in 2007 has introduced data visualisation as a key part of the role I now play with customers helping them learn best practises (after learning all the rules myself!). Before joining XLCubed I was a consultant delivering custom applications using all SQL versions since version 4.2. My main interest has always been the benefit's of technology and how to maximise the return on investment to the business.