Geo-marketing: Building real world geographical intelligence with SQL 2008 (and SQL R2)
In this session we will review how the new spatial data types, allowed a financial organization improve geo-marketing decisions. Attendees will learn how to create, manipulate and query geographic and geometric data stored in the database using the spatial data types and spatial functions. We will focus on how to build spatial business logic that effectively uses the new abilities of the database and also generate appealing reports and applications.
Speaker focus
Javier Loria is a Solid Quality Mentors Mentor based in Costa Rica. He began his professional career in 1992, as a software developer and system engineer. His career evolved rapidly to the training side, especially in the XML and OLAP world, training customers at different locations in Latin America. He is a software architect, and Business Intelligence Architect assisting our customers in Latin America. Javier became SQL Server MVP in 2001. Javier is an MCT, MCSE, MCSD, MCDBA, and MCAD. Javier was an active member responsible for writing the Microsoft SQL Server 2005 courseware. He is the coauthor of several books including MOC2782: Designing Microsoft® SQL Server™ 2005 Databases, MCTS Training Kit 70-431: Implementing and Maintaining SQL Server 2005 and Microsoft SQL Server 2005 Database Essentials Step by Step.
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