17th - 19th July 2014

The International Centre, Telford

Platinum Sponsor

Sessions & Content

Join me as I guide you through the architecture and capabilities of the OData protocol. Data has been locked inside applications for too long, allow me to show you how to implement OData and open up the data silos inside your company today!
Do you struggle to reduce those frustrating long hours it takes to load data? Are your time windows for loading becoming too short for comfort? If so – you simply can’t afford to miss this session…
Great database performance starts with great database design. During the design process it is important to select your SQL Server datatypes wisely. Failure to do so will result in wasted disk space, additional I/O overhead, and decreased performance.
In this session, we will analyze the way DAX solves filtering. Starting from simple queries, we will follow the steps DAX does with the filter context, discovering the internals of the query engine of DAX.
This session looks at the most significant new functionality to be added to SSAS Multidimensional in recent years: support for the DAX language and Power View.
At the heart of SQL Server is the cost based optimizer. This is driven by estimates and they in turn are driven by statistics. This will be a deep dive into how the optimizer makes its decisions to give you a plan, the things that can go wrong.
You probably already heard a lot of the wonders of PowerPivot and Power View, but will you have any other cool new BI features with Excel 2013. The answer is a big YES! This session will demo a lot of those.
The geospatial capabilities in SQL Server are not only powerful, but easy and fun to use! In this session, learn how to integrate location-awareness into your own applications with the geometry and geography data types.
This session teaches the fundamentals and principles behind how Windows Failover Clustering works and how SQL Server leverages on the technology, allowing you to build highly available database infrastructures.
Processing of SSAS OLAP databases can be a tricky business, particularly when it comes to incremental processing of dimensions. John will give you real life examples of why certain approaches work and others do not.
A deep dive in the internals of the database architecture, discovering how Vertipaq stores information, in order to gain better insights into the engine and understand the best way to model your data warehouse to leverage the features of VertiPaq.
I would like to present easy to follow principles of Kerberos configuration with handy tips and templates to get this right the first time for your particular environment.
Do you consider the Windows GUI to be a waste of resources? Starting with SQL Server 2012, you can run on top of Windows Server Core 2008 R2 or 2012. In this session we will discuss installation and management, along with lots of tips and tricks.
A chance for speakers new and seasoned to take the stage for 5 minutes and effuse about something/anything in SQL Server they love.
SQL Sentry will present their revolutionary new software which provides enhanced visibility and manageability for advanced AlwaysOn topologies.
A look at binary data in SQL Server and full-text searching of the content of binary files.
In this session we will learn about the SSISDB catalog views. We will use this info plus our own info to build a monitoring solution for SSIS using SSRS.
Is your data badly behaved and embarrassing you? Are you tired of cleaning up its messes? Constraints can help you straighten out your wayward data and put it on the right path before it gets into too much trouble.
The Master Data Services offers an easy to use toolset to work with Master Data. In this session we will explore the hidden power of MDS to integrate this service in our solutions. Take your MDS Project on a higher level.
This session will include a variety of such activities including Gathering Performance Counters in several servers at the same time using posh jobs, identifying Blocked Sessions and Reading & filtering SQL Error Log even if the Instance is offline
Attend this session to learn about 10 techniques that developers can apply to their code which will calm your DBAs’ fears and earn their admiration
In this session we will advice how to avoid common developer mistakes and show how bad designed queries reduce the SQL Server optimizer's capabilities for choosing an optimal execution plan.
Do you have enough from "normal" performance tuning sessions? You can't hear anything about Indexing and Execution Plans anymore? Then you are right in this session!
This session will cover a collection of minor bad habits that can occasionally lead to major problems, and a set of best practices that you should always have in mind.
While knowledge of SQL Server troubleshooting still applies to the Windows Azure SQL Database service, there are new and different features, methods, and tools that are unique to cloud database computing. Come learn about these new techniques.
Karen discusses five (plus a few more) database design blunders with tips on how to avoid them. Audience members will also be able to contribute their war stories of design fails, WTHs and D'ohs.
In this session, we are going to explain and test different DW features in SQL Server 2012, including star join optimization through bitmap filters, table partitioning, window functions, columnstore indices and more.
An in-depth dive into physical table structures
In this session we'll understand the best practices of using this new technology. What exactly is it good for? When to use it and when NOT to? Migration, Security, Administration and other tips and tricks.
We'll focus on the awesome new SQL Server 2012 stuff that will make your T-SQL development a breeze. We'll look at new stuff like OFFSET, WINDOWING FUNCTIONS, SEQUENCES, ERROR HANDLING, FORMAT & CONVERT functions and METADATA DISCOVERY.
In this session, you will learn how to combine data from web services, tables and cubes to build a powerful model, and visualise it in Excel.
When your boss sends you to a conference, she expects you to learn something useful. Like all of the buzzwords she has to explain to her boss. Make it worth her while (and budget) and bring back the info she craves.
The Microsoft BI stack has a number of tools for data visualization - Excel, Power View, native Reporting Services, and Performance Point. Come see each visualization applied to the new tabular model in Analysis Services.
Users love flexible analytics but hate to wait for the data to be loaded into a traditional data warehouse. John will describe how to build an infrastructure to support real-time loading of your OLAP cubes so your user's get exactly what they want
Most of us use Excel in our Daily work, but are you familiar with the Business Intelligence features in Excel? In this session we'll look at some of the most common and useful BI features in Excel 2010 and discuss limitations and best practices.
In this session you will see how to create a BISM Tabular data model from scratch, providing the required metadata in order to improve user experience navigating the data model by using client tools like Excel PivotTable and Power View.
We’ll be looking into the pros and cons of moving SQL Servers into a virtual server environment. Specifically we’ll be looking into when it’s a good idea and when it’s probably not a good idea.
This talk will cover how the distributed query feature in SQL Server works, end-to-end. Topics include the query model, metadata, query optimization, execution, distributed transactions, and scale-out scenarios via Distributed Partitioned Views(DPV)
This talk will explain the patterns that we recommend to customers when designing data warehouses. This talk will help people learning about DW for the first time and also give insight for those who wish to learn more.
Extended Events made its appearance in SQL Server 2008, but in SQL Server 2012, the number of lightweight events have been expanded. After a quick review of how Extended Events work, I’ll cover the enhancements in detail.
A beginners guide to using Extended Events Sessions to monitor your servers.
More data, less time, storing everything. These ingredients mean it is becoming imperative we do not move the kitchen sink everytime we do our ETL Come to this session to find out how.
Microsoft Codename "Data Explorer" provides a new way to organize, manage, enrich, share and gain new insights from your data.
A chance for speakers new and seasoned to take the stage for 5 minutes and effuse about something/anything in SQL Server they love.
Ever deployed an Analysis Services cube that worked perfectly well with one user on the development server, only to find that it doesn’t meet the required volumes of user concurrency?
This session looks at some of the different methods available to load slowly changing dimension data into a data warehouse, and compares the relative performance given different data scenarios and traditional storage compared with FusionIO
This dynamic session will teach you how to use FILESTREAM and FileTable using T-SQL and the OpenSqlFileStream API. We’ll also cover the hierarchyid data type, full-text search improvements and the new Statistical Semantic Search.
This session will do a brief overview of Analysis Services 2012 performance topics, and drill into some common methods for investigating performance issues. The talk will be adjusted based on the audience interests.
Presenting your ideas is essential – from a simple team meeting to a hall of thousands of listeners, it’s vital that you have this skill. But how do you make your presentations effective, useful and interesting for everyone.
In this deep(!) dive session. I will walk you through the internal storage format of MDF files. I'll cover how SQL Server stores its own internal metadata, how it knows where to find your data, and how to read it once found.
The Column Store Index is an exciting new technology in SQL Server 2012. Using column stores, you can unlock new levels of performance for data warehouses – often gaining an order of magnitude speedup on queries.
The addition of spatial data to SQL Server 2008 is one of the most important in terms of integration in line-of-business applications. This talk will discuss the new features and performance enhancements in SQL Server 2012.
Always On offers a huge leap forward in terms of high availability. This sessions is a demo based introduction to the high availability changes in Denali emphasising key features and benefits.
Data is the most important asset in every business. SQL 2012 introduces the new innovative Knowledge Driven Data Quality Services that allows IT and Data Users to define and use Knowledge effectively for data cleansing and validation.
This session will present you with a fascinating behind-the-scenes deep-dive view of the new column store index feature. How do column store indexes work? How are they built? And how can they yield such enormous performance boosts to some workloads?
The fill-factor index option has a huge impact on the performance of your DB. By using a different approach for specific use cases this session will give you the tools to find the most optimal fill-factor for your tables.
I will compare SSRS with Google Analytics (website traffic) and give real life data from my own websites which I will use to make real life decisions during the session (quarterly review) and show you how I analyze data to create "to do list"
System Center Advisor assesses your servers’ configuration and helps you proactively avoid downtime, performance degradation, and data loss. It only takes 5 minutes to setup and is accessible wherever you have a web browser.
Snapshots without snapshots...is that possible? Take a "Classic" snapshot fact table, add some temporal data theory and you'll get a new fact table than can store snapshot data without doing snapshots. A life saver when you have a lot of data.
This session reviews the purpose of NUMA, how it changes the internal behaviours of Windows and SQL Server 2012 and NUMA related performance monitoring.
Reporting Services is a powerful tool that can make designing reports a snap...most of the time. Design format starts with your report query. Take your queries to the next level with MDX concepts to conquer the trickiest report layouts.
We are going to show how to compute classical time intelligence with the built-in DAX functions. Then, we will show some more complex time intelligence formulas that require to think out of the box, using advanced data modeling techniques.
For the most DBAs and DEVs the TempDb is a crystal ball. But the TempDb is the most critical component in a SQL Server installation and is used by your applications and also internally by SQL Server.
SQL Server optimizer doesn't use and index seek for execution of your query although the query is high selective? What is better, when and why: LIKE vs: SUBSTRING, IN vs. EXISTS, SUBQUERY vs. JOIN. Why you should not use the UPPER or LOWER functions?
In this session, Pete Harris, Chris Testa-O’Neill and Christian Bolton will provide an overview of the certifications and training offered by Microsoft for SQL Server 2012.
In this session we will look at the features which are provided with Microsoft SQL Server 2012 as part of the "Always On" features including site to site configurations to allow of a large scale high availability solution.
Once upon a time in a kingdom of darkness… SQL Server 2012 + Windows Functions… and they lived happily ever after… This session describes the improvements in Windows Functions T-SQL support from SQL Server 2005 through SQL Server 2012.
It's Friday, 05:00pm. You are just receiving an email that informs you that your SQL Server has enormous performance problems! What can you do? How can you identify the problem and resolve it fast?
Would you like to see examples of advanced SSRS reports that you do not see every day and which are not very easy to build (if you don’t know how) but are very useful for business users?
This session will take a look at query plan operators, what they are, what they each do, why they get chosen and also how to avoid using them when they perform badly. This will be held mainly in management studio with lots of examples
This session explains what the BI Semantic Model in SQL Server Denali is, how it is related to Analysis Services, and provides a brief introduction to the new Tabular model.
SQL Server Code Name Denali Reporting Services will include Project Crescent for visualizing, interacting with and presenting data. Project Crescent. Come to this session to see how to make the most of this new tool.
In this session you'll get a good introduction of the concepts and advantages of Biml as we walk to the creation of Meta Data Driven SSIS Solution.
Data Quality Services is a new product coming in the SQL Server Denali release of Microsoft SQL Server. Come to this session to understand how it can take your data cleansing to the next level.
This session will cover why you should run database unit tests (and when you should not). It will show how to set them up and run them in visual studio 2010
Organizations risk being overwhelmed by data. How can you effectively provide a “single version of the truth”, while unlocking the key trends and insights that will allow your business to succeed? Come to this session to find out how.
In this “demo-tastic” presentation, SSIS trainer, author, and consultant Andy Leonard explains the what, why, and how of an SSIS framework that delivers metadata-driven package execution, connections management, and centralizes logging.
It's important to keep a baseline of performance metrics that allow us to know when something is wrong and help us to track it down and fix the problem. This session will show you how to use PowerShell to gather your baseline and how to report it.
Do you have complex dimensions in your data warehouse? Parent-child, late arriving, type 3 or type 6? In this session, we'll cover some SSIS patterns for handling each of these, along with tips for making them perform well.
How many times have you needed to automate a restore process Asynchronous to N databases and be notified when each finalized? ...Or the SQL Server service stopped in your Server X and a notification in W task bar showing immediately what happened ?
Steps involved in implementing a near-real-time data warehousing solution.
How do you do database maintenance in an enterprise environment? In this session I will go through how you can do backup, integrity check, index and statistics maintenance using Ola Hallengren's Maintenance Solution.
This keynote will provide deeper insight into the currently available appliances (Business Decision Appliance, Business Data Warehouse, Enterprise Data Warehouse) and solution blocks (Database Consolidation Solution), as well as looking to the future
Based on my experience in creating OrcaMDF, an open source MDF file parser, I'll go through the primary storage structures, how to parse pages, headers, internal base tables, b-tree structures as well as the supporting IAM, GAM, SGAM and PFS pages.
Service Broker was introduced in SQL Server 2005 to provide asyncronous messaging in your database applications. In this session we'll walk you through the basics of Service Broker and show how you can use it to build highly scalable applications.
A chance for speakers new and seasoned to take the stage for 5 minutes and effuse about something/anything in SQL Server they love.
LogParser is a free data application that anyone working with SQL Server should know about, come along and see how you could use it.
Deep dive into the handling of many to many relationships in DAX. How to make them work and how to optimize their speed thorugh many patterns and live examples of M2M usage.
Master Data Services has been given an overhaul in Denali, including a new Excel add-in and modified web front-end. Come to this session to see how MDS can be used to give greater control and process to your BI/DW dimension management.
This talk looks at MDX and DAX, examining their similarities and differences. It won’t turn you into an expert in either but it will help you to decide, given your particular career plans, if either or both are worth learning.
How to get started with PowerPivot and QlikView. Covering how to combine data sources, common pitfalls, adding some calculation logic and building a basic dashboard. We’ll walk through the same example on both systems and compare the results.
Sooner or later some sort of disaster occur on your SQL Server instance. It might be the destruction of a server, the corruption of a page inside the database, or just the unexpected deletion of some data. When disaster does strike, will you be prepa
In this session we will investigate SQL Server concurrency and reveal some very surprising and thought provoking behaviors.
Basic outline of SQL Azure: How SQL Azure fits in with other Azure Storage Options. Main differences between SQL Azure and SQL 2008. Brief new design challenges.
SQL Server denali offers a huge leap forward in terms of high availability. This sessions is an Introduction to the changes in Denali and a demonstration of the key features and benefits.
Database or SQL Server instance upgrade will need thorough planning and implementaiton.
With a myriad of options available, choosing the most appropriate storage solution for your company can be challenging. This session will give you a brief introduction to the technologies available, and what to focus on when making the decision.
So your customer's dot.net application is ready to ship and it is dog slow. This session focuses on the tools and methology that SQL consultants use to test and improve performance with dot.net applications.
When loading a Fast Track Data Warehouse it is important to ensure that your data is optimally laid out for Sequential I/O. Fragmentation is therefore the enemy. Know your enemy. Learn what it is, how it occurs and prevent it from happening to you!
Well, I'm a DBA and one of my duties is to check that all SQL Server stuff are in the right place. It's a routine job, but, probably, the most important duty as DBA because it can help me to predict many important problems.
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