Alice's Adventures in Reporting Services
Reporting is an essential and highly-visible part of running a business. Reports can be distorted and misinterpreted, ultimately leading to poor business decisions. Thus, the enterprise can end up like Alice in 'Through the Looking Glass' - madly running on the spot in the Red Queen's Race, but staying in the same place, without moving forward.
Using SSRS, this presentation aims to present some guidance around report design in order to maximise the interpretation of the data presented, in addition to providing some tips and tricks on Reporting Services.
The target audience is anyone who feels that they are running on the spot in the Red Queen's Race, and needs some pointers around SSRS!
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Jen Stirrup is a newly-awarded SQL Server MVP. She is an independent consultant who specialises in Business Intelligence, with a focus on Data Visualisation. Jen has conducted projects in the UK and mainland Europe. Jen has previously spoken at SQLBits, SQLPASS and other community events on the topic of Business Intelligence and Data Visualisation. She blogs regularly on these topics at www.jenstirrup.com and can be found tweeting at
http://twitter.com/jenstirrup
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