Alex is a Data Platform MVP and is the owner and lead consultant at Purple Frog, a SQL Server Business Intelligence consultancy in the UK. He specialises in dimensional data modelling, data warehouse design, ETL systems, OLAP cubes, MDX and DAX using the SQL Server stack.
Alex has an MSc in Business Intelligence, runs the Midlands SQL Server User Group and the Birmingham SQL Relay conferences, and is on the SQL Bits committee.
As well as speaking at SQLBits, he is also a regular speaker at other events including SQL Saturday, SQL Relay, PASS Summit, 24 HOP and SQL Server user groups around Europe.
This session will show how to use DMVs (data management views) to query the OLAP cube structure, and then use SSRS to create a set of interactive reports including the BUS matrix, and using spatial data to generate automated star schemas.
How to get started with PowerPivot and QlikView. Covering how to combine data sources, common pitfalls, adding some calculation logic and building a basic dashboard.
We’ll walk through the same example on both systems and compare the results.
This session looks at some of the different methods available to load slowly changing dimension data into a data warehouse, and compares the relative performance given different data scenarios and traditional storage compared with FusionIO
In this session we’ll look at a number of different data scenarios and explore ways of remodelling the data to optimise it for cubes and MDX. Sometimes a small ETL change can have a dramatic impact on the cube's functionality and simplicity.
In this session we'll look at the structure and basics of MDX, the Multi Dimensional query eXpression language for querying Analysis Services OLAP cubes. We'll start at the beginning, so no previous experience necessary.
Using PowerQuery, PowerPivot, PowerView and DAX to model, analyse and win a Fantasy Formula 1 league. Guarantee yourself eternal glory as a braniac petrol head, and become a PowerBI and DAX pro in the process.
What are the pros, cons and gotchas of being a permy vs contractor or freelance consultant? We’ll look at what you need to think about from a logistics, financial planning, tax, marketing, career and skills development perspective.